Bodybuilder and sumo wrestler Jovann Rushing has said it’s his arms that get noticed most. And maybe we have a sharper eye for this most, but we think it’s his back that makes this 5’5″ Mack Truck stand tall in a crowd. We’ve known Jovann almost back to the time we first launched. We saw first saw him in the middle of a crowd of fans as he had just finished up a sumo match at the LA Fitness Expo. The sheer thickness of his lats and traps demanded attention and we walked over and introduced ourselves. Of course, we gave him a pair of new products we were just introducing, Big Back Grips! He has been moving forward ever since. We are now among Jovann’s sponsors, working with him at the NPC 2013 National Bodybuilding Championships in Ft. Lauderdale and the 2014 West Coast Classic in Monterey Park, CA, where he took 2nd Place. Jovann is currently preparing for the 2014 NPC show back in Ft. Lauderdale.